By ANNE D'INNOCENZIO
NEW YORK -- Target (TGT)
is offering for the first time free holiday shipping on all items,
including even $6 lipsticks, as the discounter throws itself in the ring
to compete better with the likes of Amazon.
The Minneapolis-based chain said its free shipping offer starts
Wednesday and will last through Dec. 20. The move is unusually early for
a retailer -- coming weeks before the official holiday season kickoff
over the Thanksgiving weekend -- and could squeeze Target's profit
margins. But the strategy underscores how retailers are willing to do
whatever it takes to grab shoppers in the holiday shopping season, which
accounts for about 20 percent of the retail industry's total sales
Thanks DailyFinance
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